ELMs, part of the ACER group, provide online tests for schools to track pupils’ strengths and weaknesses in key learning areas like maths, reading, vocabulary and writing in-line with the National Curriculum. Following a brand analysis, which reviewed a number of competitors, we created a logo that utilised existing elements, but with a refreshed colour palette. The final logo combined a modern font with a handwritten element, adding interest and referencing the educational sector. Following this they asked us to create some printed materials and roller banners to use at their upcoming events, which we were only to happy to provide.