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SG Fleet – Postcards Marketing

Marketing


Industry :
Fleet & Automotive

PROJECT
SPEC

THE FINER
DETAILS

Our latest marketing campaign, for SG Fleet, allowed us to get creative and spend time sourcing cute animal images – win!

Our brief was to target prospects potentially interested in an SG Fleet employee benefit car scheme, inviting them to meet with a sales representative.

We sent a folder containing a set of four postcards in the post, which would really stand out from the usual information they’d receive.

A follow up telesales call was made, and once the warm leads had been established we concluded the campaign with an electronic mailer.

It’s only been a few weeks, but appointments for the sales team have already been booked!

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