PROJECT
SPEC
On-site Brand Workshop
Competitor Analysis
Concept Design
Brand & Guideline Creation
THE FINER
DETAILS
Our relationship with R&G FRESH (previously R&G Herbs), a premium fresh herbs and ingredients supplier, started when they came to us for a new look and website.
We first completed an intensive analysis on a number of industry competitors, followed by a workshop to go through styles, fonts, colours and archetypes.
With all of this knowledge, a new name and logo was born for their umbrella brand… it was just ‘mint’ to be!