Jan 21 2014

The Pros & Cons of Single Page Websites

A single page website is quite literally what it says on the tin. It’s just one long web page. These types of websites have massively increased in popularity over the last few years and we’ve been seeing more of them around the world wide web. This could be because users are yearning for simplicity, they want to be able to find things they need, and fast. Seems great, right? However, there are pros and cons to having a single page website, so we’ve listed them out for you… now aren’t we kind!?

 

PROS

 

Less Clutter

 

A one page website is not usually packed with too much content or information. This gives the user more time to absorb what is on the page, which is mostly visual. Plus, if they are staying on one page, there is nothing to divert them. Fewer steps = fewer distractions.

 

More visual

 

In terms of visuals, single page website designs are much easier on the eye. They are generally quite pretty to look at as text is minimised, so it’s a great chance to get super creative with your website and branding.

 

More responsive

 

Single page websites are designed to just scroll and scroll so there is no need to click on anything else. This is good because it means they are responsive – they still look good and are straightforward to use on tablets and smart phones, as well as on computers.

 

Ease of use

 

These websites are much easier for visitors to use, as they won’t get lost in multiple pages. The continuous scrolling suits normal web users’ behaviour (as frequently used websites such as Facebook, Twitter and Pinterest all use scrolling) so the habit transfers to other places on the web.

 

CONS

 

Search Engine Optimisation (SEO)

 

Now this is the big con – SEO is key to driving traffic to your website, and it is usually done by optimising different pages with different keywords. Having just one page for your website means any SEO you implement will be almost pointless (in my opinion). You’ll really struggle to optimise just one page with multiple keywords as there won’t be much content. There will also be minimal space for SEO coding too (title, meta, alt tag etc) as the whole website is on a single URL. This means low rankings and less traffic. There are ways round this, but they’re not always straightforward.

 

Harder to create

 

Creating a single page website can be difficult depending on what functionality you want. If you need to have lots of information, making it look good will be hard but the actual technicalities behind it can be even harder.

 

Not practical

 

Remember that some people will be using older browsers, have a slow internet connection or dated computers. This means that one page websites can take a long time to load, and users may give up and go elsewhere. Also, some older browsers won’t show single page websites properly and may disable some of your important elements.

 

Difficult to edit

 

If your business is constantly changing and you need your site to be updated regularly, having a single page website isn’t for you. Elements are very specifically placed on single pages so being able to alter and change content isn’t as easy as it is on multi page sites.

 

SUMMARY

 

One page websites do look great and are very modern, but they are far more suited to a one off project or perhaps a portfolio site. However, if you want to optimise your website and to be found in search engines (getting more traffic AND sales) then consider having a multiple page website – they can be beautiful and modern too!

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Rosie

As our Commercial Director, Rosie keeps you in the One2create loop. Dishing out advice like there’s no tomorrow, you’ll be the first to know when it comes to getting better business opportunities with her insightful nuggets of info.

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