It’s no secret that we live in a hyperconnected world. Consumers have access to thousands of brands and products all over the globe. This abundance of choice means that standing out from the crowd can be increasingly difficult for businesses. However, one powerful strategy
There’s no denying that the digital universe is an exciting place teeming with information and services, all at our fingertips. But not everyone finds this universe equally navigable. That’s where web accessibility can help. So, why does web accessibility matter? Well, it’s the linchpin
In the dynamic world of branding, defining your business’s personality can often feel a bit labyrinthian. One tool that can help light the way is the concept of brand archetypes. These are essentially universal symbols and narratives that have been ingrained in our collective
Having a beautiful website, a successful marketing strategy, and great copy is all well and good, but if people can’t identify your brand at first glance, then your business may not be reaching its true potential. Your business logo is the first thing
Whether you’re a sole trader, a small business or a large corporation, there are some key questions you need to be asking yourself. Are you aware of your customer’s needs? Do you think customers trust your products and services? When was the
We’ve seen a great variety of marketing campaigns this year. Some have been fun and wacky, others motivational and inspiring, while yet more have been poignant and timely reminders of the change that a well-placed advertising push can achieve. So, as the year draws
In the modern connected world, the importance of having a good website cannot be overstated. Here, we delve into exactly why having a good website is important. Why is it important to have a website? The benefits of having a good website
Universal Analytics is going away and being replaced by Google Analytics 4 (GA4), with the final shutoff on the old software suite happening 1st July 2023. If you’re still using Universal Analytics, we’d advise that you make the switch to Google Analytics 4 as soon
Anyone who ever told you that practice makes perfect got it flat-out wrong. Practice makes permanent. Think about it: if you started off doing something that was at best only moderately effective, you’ll likely get really, really good at doing it that way… to
With UK advertisers reportedly spending a record high £7.9bn on this year’s festive ads, we thought it was time to look at some of the top successful Christmas campaigns of all time, and delve into why we feel they worked so well. 1. Coca-Cola’s
