Weetabix that Tweet and why it worked so well - Weetabix, that Tweet, and why it worked so well

Weetabix, that Tweet, and why it worked so well

Just as we thought things couldn't get any weirder, Weetabix's marketing team upped their game. It was a quiet Tuesday evening in February 2021 when we discovered some activity building momentum on Twitter. Weetabix had seemingly lost the plot.  Weetabix usually gets good engagement on their 'normal'...