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Is Conversion Rate Optimisation Worth It?

Every business owner understands the importance of attracting visitors to their website. But once they’re there, how many of them actually convert into paying customers or leads? The stark reality is that the average website conversion rate is hovering at about 2.5%. That means that the vast majority of visitors leave without taking action. This is where conversion rate optimisation comes into play.

Here, we’ll take a look at the benefits of CRO, what it is, and why it’s a must-have for any business with an online presence.

What is Conversion Rate Optimisation?

CRO is the process of increasing the percentage of website visitors who take a desired action. This might be anything from making a purchase to signing up for a newsletter or filling out a contact form. Basically, CRO focuses on understanding user behaviour and making changes based on data to boost the chances of actions.

The top goal is to maximise the value of your current traffic.

While making sure your copy maximises search engine visibility and gets new potential customers in is important, CRO helps you get more out of the visitors you already have. There are some pretty simple ways to do this, too, and it can bring big benefits.

How Conversion Rate Optimisation Can Help Your Business

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A call to action image encouraging readers to make the most of their CRO potential.

Further Reading

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