august web design agency business success 1 - How a web design agency can help your business thrive
Aug 29 2017

How a web design agency can help your business thrive

If you’re a business owner or a key decision making within a larger organisation, you’ll likely come across objections as to whether you need to hire a web design agency.

 

It may be cost, it may be time, it may even be that you just want to do the work yourself.

 

From a revenue point of view, this does make sense. However, if you want a website that fully reflects your brand, increases your sales, outranks your competition and gives you a great ROI, then a web design agency is your best choice.

 

Throughout our 15 years in business we’ve spoken to countless companies with their own unique questions. That’s why this month we’ve created this list of common objections we’ve heard.

 

Fully responsive design

 

It’s previously been forecast that by 2018, 82% of all Internet usage will be done on a mobile device. A web design agency knows this, so won’t just design you a new website for desktop readers.

 

For example, here at One2create we have our own testing “lab” with numerous devices, which we use to make sure that each of our designs function and displays as they should.

 

A strong UX UI design

 

A successful web design company always takes into account the user journey of each company’s online readership. They understand where to place the call to actions, which page elements work best for long-form content and how users will journey throughout your site.

 

If you’re wondering what UX UI web design actually is, then here’s a short breakdown. UX stands for User Experience, and covers the overall feel of your website.

 

UI is short for User Interface, and focuses on how website and it’s pages are structured, including the navigation bar and inner pages. We’ve written a whole piece on UX UI design, so take a look here to find out more.

 

However, it’s not all about the placement of the content, it’s the structure of the website as a whole. From the keeping the main navigation as easy to use as possible to laying out content in easy to manage chunks, there’s always something to think about.

 

SEO compliance

 

Search Engine Optimisation (SEO) is a common practice in all professional web design agencies. If search engines can’t find your website, then chances are your customers aren’t going to either.

 

All the team members in a web design agency will understand how their work impacts SEO rankings. The content creators will use targeted keywords, the web designers will reduce the time it takes for pages to load, and the SEO team will oversee it all to make sure it’s fully compliant.

 

The take away, you need SEO to be found, and you need an expert to help achieve that.

 

Shared visions and goals

 

When you hire a well-established web design agency, they share you visions and goals for your new website.

 

Before the design even starts, they get to know your wants, your needs, your likes and dislikes and so much more.

 

At the same time as this, they establish what the end goal of the website is going to be. Do you want to generate more enquiries, do you want to promote your online courses, or do you want to sell more products using an ecommerce design?

 

Once these questions have been answered, the web designers can start working creating a website that works to achieve your goals.

 

Industry experience

 

Web design agencies don’t work with only one industry; they work with most of them (well, we do at any rate). This means you can go into a contract safe in the knowledge that they have experience of your terminology, your customers and your individual goals.

 

Processes

 

When you hire a web design agency, you can be sure that they have internal processes in place to ensure that a project runs smoothly.

 

From the initial kick off meeting to the final website launch, each stage has been carefully planned out to help achieve the outcome you’re both looking for – a kick-a** website which gives you optimum ROI.

 

Collaborative working

 

A web design agency is all about collaborative working. From conference calls to discuss initial designs to final bug testing, you can be sure that you’ll get to know several members of a web design agency’s team before you website goes live.

 

Not only does this give you a chance to grill them for advice and inspiration, but it also gives them a chance to get under your skin. They want to know what motivates your customers, what’s most important to you and where you see your business five years down the line.

 

So there we have it, the top ways that a web design agency can help your business flourish. What do you think? Have you found that a design agency can truly help your brand and business grow? We’d love to hear your thoughts, so do let us know in the comments below.

 

Likewise, if we’ve managed to convince you that a relationship with a web design agency is for you, then don’t hesitate to get in touch. Our lovely team of web designers are available on 01489 232 312.

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Dave H

As our MD, David finds inspiration from running a busy agency. His SEO and content marketing tips, business-savvy suggestions on keeping your company moving forward and industry expertise will give you that helping hand when it comes to making the most of your time.

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