After a fair bit of chatter over the weekend from the SEO community, Google confirmed on Sunday afternoon that they have released a new Penguin update.

It has been over a year since the last time Google updated Penguin and at the moment it is too early to tell exactly what the full effects of this new update will be.

Search Engine Optimisation forums were awash in advance of the official announcement from Google with many sites confirming that they had been hit. We have also read some reports that some sites are seeing increases in their rankings. I’m happy to note that none of One2create’s SEO customers have seen any negative fall out from this latest update as yet.

I will write a more detailed blog about this new update as and when more information is release so for now all we can do is wait! (No change there then Google 😉 )