210 - Google+ ends real name policy
Jul 21 2014

Google+ ends real name policy

After three years, Google has ended its real name policy allowing users to sign up without using their real name when they register with Google+.


Whilst this has always been a wildly unpopular policy it was originally put in place for a very good reason. Making people use their real names when setting up their Google+ accounts ensured that it was a ‘community of real people’. Unlike other platforms that were full of fake profiles, Google+ had only legitimate users on its platform.


Historically this was the main reason that Google’s search engine algorithms favoured Google+ interaction as one of the metrics used to measure website popularity via social networks.


In hindsight, the writing has been on the wall for this change for a while as Google already allows pages to have any name, and recently opened up migration of YouTube usernames into Google+ accounts.


I think it will be very interesting to see how things change from an SEO perspective now and we will of course be keeping our eye on things here at One2create.

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Dave H

As our MD, David finds inspiration from running a busy agency. His SEO and content marketing tips, business-savvy suggestions on keeping your company moving forward and industry expertise will give you that helping hand when it comes to making the most of your time.

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