Universal Analytics is going away and being replaced by Google Analytics 4 (GA4), with the final shutoff on the old software suite happening 1st July 2023. If you’re still using Universal Analytics, we’d advise that you make the switch to Google Analytics 4 as soon
Anyone who ever told you that practice makes perfect got it flat-out wrong. Practice makes permanent. Think about it: if you started off doing something that was at best only moderately effective, you’ll likely get really, really good at doing it that way… to
As the exciting newcomer onto the social media scene, TikTok is currently exploding in popularity for brands and individuals alike. As such, individual content creators and creative agencies alike are spending countless resources trying to learn how to get more views on TikTok. It’s
We’ve covered all the tricks of both SEO and PPC in our recent blog posts, but what about getting found through local SEO? Winning local business and building relationships with nearby customers is something that every company wants. Having a reliable local business reputation
If you’re wondering “how can I improve my SEO organically?” – you’re not alone. As we pointed out in our recent blog on using PPC effectively, getting found on Google is one of the most important things you can do for your business. But with
Being found in search is possibly the most important thing you can do for a business after having a good website. However, there is so much more to search than simply optimising your site and products to appear naturally in Google results. Sometimes, an
With UK advertisers reportedly spending a record high £7.9bn on this year’s festive ads, we thought it was time to look at some of the top successful Christmas campaigns of all time, and delve into why we feel they worked so well. 1. Coca-Cola’s
Did you know there are 63,000 searches every second on Google? It’s a mind-boggling number. And when you think how much potential there is to capture even a small fraction of business from those searches, it’s enough to make any company take their search engine
One of the best things about working at an agency like One2create is that we get to work on a wide variety of projects, with all kinds of clients, and with a team of talented folks who have a vast array of skills and career
As we enter the post-Covid world with shops opening up, entertainment coming back and the chance to see friends and family again, everything will soon be back to normal. However, one thing that has changed is consumer behaviour. That’s why your web marketing matters now
