Nov 19 2015

Increase the #!?% out of your website conversions with web video

We’re in an age where everyone is constantly on the go, where people want to know what things are and how to do them in a click of a finger. We don’t have time to be trawling through bucket loads of text and even if we do, we don’t want to. If only there was an easier way to explain services, products and processes… oh wait, there is. Websites with video have an 86% higher conversion rate, so with that, we say it’s time to give web video and animation a big warm welcome, open arms and all.

 

Now, don’t get us wrong, we love the good old traditional text to explain our services, but let’s face it, people don’t have time to hang around. You see, us humans are becoming lazy… now before you get offended; answer this – would you rather read a page of text to get to what you need, or watch a web video? Web video, we hear you say? Great, we’re on the right page.

 

Creating a video/animation is a straightforward way to get a complicated idea across to your customers. Yes, your copy’s tone can say a lot about you as a company, but it doesn’t come close to how a web video can express your personality and values. With web video, you can connect with your target market in a way that no other media can and will make your website stand out from your competitors.

 

Search engines absolutely love video content, getting your website to where it needs to be and it also improves email marketing campaigns. What’s not to like? You can’t go wrong with web video and animation. It’s so much more memorable and if you’re on social media (which you should be), your followers will go crazy for them. Users are far more likely to click on your post and share it if it includes a visual.

 

An engaging web video will communicate your message across to your audience quickly and concisely. Did you know that brain of yours processes visuals over 60,000 times faster than text? Yep, you read that correctly, 60,000! That’s less time your customer spends reading and more time to talk business with you.

 

Incorporating web video and animation takes a unique approach to your business and transforms how you communicate with your audience. Not only is it easy to implement, but it’s cost-effective too, saving you money and time. You can tailor them exactly to suit your company, so it reflects your values, as well as your personality, which is beneficial for both you and your audience. Taking a visual approach will have a more long lasting impact and provide customers with what they need quicker.

 

Integrating web video and animation into your website will transform the way others view your products and services. Dedicate your time and money to a creative web video that your customers will love and watch the web conversions rocket.

 

Turns out, we’re experts at this stuff, so if you feel like you’re missing out, take a look at what we can do for you!

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Charlie Parker

Charlie is our Motion Graphics Designer who loves anything and everything creative! When she’s not busy making our clients’ animations; she’s creating posts showcase our latest animations, giving you insights into the industry and the One2Create world.

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