Hello! I’m Marianne and I recently joined One2create as a content marketing apprentice. When I left college last year, I had no clue what I was going to do with my life. My A levels had gone well and I had good results. One thing I knew was that I didn’t want to go to university, as I didn’t feel it was the right path for me. So, I decided after spending some time away that I felt ready to get into the ‘real world’ and start working.
My One2create journey started a lot faster than I thought, having my interview and signing my job contract in the same week! It was definitely a shock as I thought it was going to be a long process to even find a job that I’d like. I’ve been here a few months now, working on social media and marketing and I think I’m starting to get into the swing of things. I’ve learnt so much already, including these top social media tips!
Timing is important
I’ve been given the freedom to play around with when content is posted and I can see the effect posting at different times has. It depends on the audience you’re posting for as to what time you should post, but you can use analytics on most social media sites such as Facebook Insights or Twitter Analytics to see what works best for you.
Customise your posts
No one wants to see a link to a Facebook post in their Twitter feed. If you adapt posts to the different platforms you’re posting on, you’ll get yourself more engagement. Some general rules I’ve learnt are; up to three hashtags per post and write longer posts for platforms such as Google+ and Facebook.
Plan to be prepared
Scheduling helps save your precious time! If you’re aiming to do around two posts a day on social media platforms, you don’t want to be hanging around, thinking about what to post and when, or just posting when the mood strikes. These will not be your best quality posts, so the best way to go is planning.
There are quite a few free post-scheduling tools out there on the inter-web, so have a look. One of the most popular is Hootsuite. These tools allow you to type in your post, with all the relevant hashtags and you can walk away knowing your post will be going out at the best time possible, with no impact on your time.
24-hour news cycle
This has been a big focus for me. The 24-hour news cycle is about being aware of what events are coming up and keeping up-to-date with events on the day to get a big increase in impressions and engagement with your posts. Some you can plan for things such as, The Great British Bake Off or Valentine’s Day, whereas others will happen on the day and you’ll be able to jump in.
You can then create a post about a topic that’s trending or create something that relates to your business to draw in more followers who are interested in your industry.
Last but by no means least – hashtags
Hashtags can be used across platforms to link your tweets to particular topics, industries or interests. This allows your posts to be visible to people interested in those sectors. You can research the best hashtags or have a look at what’s trending on the Twitter homepage. Adding hashtags allows you to join in on conversations happening globally or locally, making yourself more visible, increasing your chances of engagement and garnering more followers.
I’m looking forward to learning more and hopefully getting some more blog time too to let you all know how I’m getting on. Exciting times!
