
PROJECT
SPEC
On-site Brand Workshop
Competitor Analysis
Concept Design
Brand & Guideline Creation
THE FINER
DETAILS
Flower Pots Inn & Brewery’s new owners wanted to update the look and feel of the brand, whilst retaining its established heritage.
After an in-depth brand analysis and workshop, we provided a few options for them to consider. They decided to go with the hand-drawn logo, which they felt depicted their approachability and traditional values.
We also created a full brand guideline document to help them use the new logo moving forward.
Alongside the highly anticipated brand launch, we designed and developed a new website featuring bespoke hand-drawn illustrations by a local artist, giving the brand a distinctive and personal touch. Following this, we were commissioned to roll out the new identity across a range of marketing materials – including digital assets, packaging, vehicle livery, beer pump labels, staff uniforms and much more!
It was a pleasure collaborating with the team from initial concept through to completion, and we’re proud to see the business go from strength to strength since its new brand launch.
We can’t wait to apply it to their new ecommerce website and on their merchandise!

