Our latest marketing campaign, for SG Fleet, allowed us to get creative and spend time sourcing cute animal images – win! Our brief was to target prospects potentially interested in an SG Fleet employee benefit car scheme, inviting them to meet with a sales representative. We sent a folder containing a set of four postcards in the post, which would really stand out from the usual information they’d receive. A follow up telesales call was made, and once the warm leads had been established we concluded the campaign with an electronic mailer. It’s only been a few weeks, but appointments for the sales team have already been booked!