MyVet Recruitment was the brainchild of 3 business owners who discovered a niche in the veterinary recruitment market. They needed a strong brand that would appeal to both practices and clients, so they asked our creative team to jump to it. The resulting logo uses the ‘M’ and ‘V’ of MyVet to create a heart symbol, synonymous with the caring aspect of their industry. The colour palette combines two shades to show how the separate audiences work together. The client loved the logo and it was subsequently used on their marketing collateral, as well as the website we created for them.