Fully accredited CIPD training provider, long-standing client of ours, Busec needed a new logo to highlight the care and personal approach they offer their students. The emphasis needed to be on care, but also with a nod to growth. With that in mind we created a logo from hand and leaf visual elements. The new, modern design was then enhanced with a vibrant green and purple colour palette, and a bold sans serif font. The final logo was then used as a steer to create their brand new website, which we also designed!