Integrated marketing featured image: a poster showing various elements of integrated marketing
Jul 31 2023

Harnessing the Power of Integrated Marketing

Have you ever wondered how to outshine your competitors? Enter integrated marketing!


But what is integrated marketing?


Simply put, it’s a transformative approach that synchronises all aspects of marketing communication, such as advertising, sales promotion, public relations, direct marketing, and social media. This ensures consistent messaging across multiple channels, reaching your audience more effectively.


The catch? It only works if you’ve got an ‘internal champion’, someone who can work closely with a specialised marketing company on behalf of the business.


In this article, we’ll delve into how harnessing the power of integrated marketing can elevate your business to a new level.


What is Integrated Marketing?

It all started back in 1989 when Professor Don E. Schultz coined the term. Now considered the father of integrated marketing, Schultz first developed the concept as a way to focus advertising efforts across different promotional methods.


He believed that, by integrating communications across different marketing platforms, businesses could use additional brand messages to reinforce each other. The rest of his life was dedicated to spreading the word about integrated marketing as professor emeritus of integrated marketing communications at Northwestern University in the U.S.


Don Schultz Father of Integrated Marketing - Harnessing the Power of Integrated Marketing

Image: Don Schultz, the ‘father of integrated marketing’ in 2019

Source: Northwestern Medill


Today, integrated marketing incorporates almost every type of marketing and has taken on a much more multi-faceted digital structure. This can make marketing feel overwhelming, but really, it’s pretty straightforward.


Imagine a symphony orchestra. Each instrument plays its unique part, but the true magic happens when they all blend together into a single, epic melody. That’s precisely how integrated marketing works. It’s about merging all your marketing strategies under one cohesive plan, thus creating a seamless and unified customer experience.


But how exactly can integrated marketing be a powerful tool for your business? Think about it this way: Your target audience is likely a diverse group across various platforms. Some may stumble upon your brand through social media, while others might find you via a search engine or an email campaign. With integrated marketing, you ensure consistent messaging across all these channels. This not only amplifies your reach but also strengthens your brand image.


However, the orchestra of strategies requires a maestro – an ‘internal champion’. This person is responsible for coordinating with the marketing agency to align all aspects of the campaign with your business vision. They ensure that every note played by your marketing instruments strikes the perfect chord with your audience.


What are the Benefits of Integrated Marketing for Businesses?

Integrated marketing is not just a buzzword; it’s a game-changer for businesses seeking to amplify their brand presence and impact. So, let’s dive into the ways integrated marketing can benefit your business.


Consistent Messaging

In the world of marketing, consistency is critical. One of the benefits of integrated marketing is that every social media post, every email, and every ad conveys the same core message about your brand. This unified narrative becomes a powerful tool for shaping your audience’s perception of your business. It ensures that whether a customer discovers your brand on Instagram or through a Google search, they encounter a consistent, compelling story about who you are and what you offer.


Greater Reach

Your customers are scattered across numerous platforms — from social media to blogs, emails to old-school leaflets and ads. Integrated marketing doesn’t just allow you to reach your audience on all these channels; it ensures your brand’s voice echoes uniformly throughout the digital landscape. This comprehensive reach helps you connect with more potential customers, wherever they may be.


Improved Efficiency

Running multiple separate campaigns can be really complicated, and things can easily slip through the cracks. Integrated marketing brings all your efforts under one roof, streamlining your strategy and making it easier to manage. This efficiency means less time worrying about coordination and more time focusing on crafting effective, engaging content.


Stronger Brand Identity

Consistent messaging across all platforms not only enhances recognition but also fortifies your brand identity. When customers encounter the same values, visual aesthetics, and tone of voice no matter where they interact with your brand, it cements your identity in their minds. This strong brand identity can set you apart from competitors and foster long-term customer loyalty.


Brand Identity and Trust - Harnessing the Power of Integrated Marketing

Harness the Power of Integrated Marketing with One2create

In today’s hyper-connected world, integrated marketing isn’t just an option; it’s a necessity. It’s about painting a consistent, compelling picture of your brand across all platforms, ensuring your message cuts through the noise and resonates with your audience. From boosting brand recognition to enhancing efficiency, the benefits of integrated marketing are transformative.


Deciding on the best partner for this journey is a crucial step, too. At One2create, we make the most of our creative, inspired group of workaholics to provide holistic and fully integrated marketing services. From content planning to copywriting and from design to delivery, every step of the process is conducted in-house.


You can find out more about the marketing and design projects we’ve delivered by taking a look at our portfolio. Alternatively, you can read about our marketing services here or get in touch with us for a more detailed chat.


Integrated Marketing CTA - Harnessing the Power of Integrated Marketing

Further Reading

Share Post
EC 150x150 - Harnessing the Power of Integrated Marketing
Elly Cattermole

Our marketing and creative demon - Elly is here to keep you updated on any new developments in the industry. Her keen eye for social media updates (they happen more than you think!) and new ideas to market your business means she’s in the know for all things content.

No Comments

Post a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.