Social media has become an integral part of most facets of our lives. From keeping in touch with friends and family to promoting businesses and running marketing campaigns, it’s not commonplace for us to share information about ourselves. It’s also a primary access point for...
Last year New York Magazine’s John Herrman crowned TikTok the King of Social Media, claiming that the previous five years of social media have been a ‘race to see who can copy TikTok the fastest and with the least dignity.’ As a result, Instagram, YouTube...
It’s often said that a picture speaks a thousand words, and this is no truer than in marketing. Top-quality visuals are a vital element of effective digital marketing. Images are used throughout websites, social media outlets and many other marketing aspects. Often, they’re the primary...
In November, the global population surpassed 8 billion, a momentous milestone in human history. But not only is the world more populous than ever, but it’s also more connected. With 4.74 billion people estimated to have access to a social media account, 59.3% of the...
We’ve seen a great variety of marketing campaigns this year. Some have been fun and wacky, others motivational and inspiring, while yet more have been poignant and timely reminders of the change that a well-placed advertising push can achieve. So, as the year draws to a...
With UK advertisers reportedly spending a record high £7.9bn on this year’s festive ads, we thought it was time to look at some of the top successful Christmas campaigns of all time, and delve into why we feel they worked so well. 1. Coca-Cola’s Holidays Are...
One of the best things about working at an agency like One2create is that we get to work on a wide variety of projects, with all kinds of clients, and with a team of talented folks who have a vast array of skills and career...
As we enter the post-Covid world with shops opening up, entertainment coming back and the chance to see friends and family again, everything will soon be back to normal. However, one thing that has changed is consumer behaviour. That’s why your web marketing matters now...
Just as we thought things couldn't get any weirder, Weetabix's marketing team upped their game. It was a quiet Tuesday evening in February 2021 when we discovered some activity building momentum on Twitter. Weetabix had seemingly lost the plot. Weetabix usually gets good engagement on their 'normal'...
It's Hootsuite Vs Sprout Social Vs Social Report Vs SocialPilot PLUS new challenger MeetEdgar, as we put five of the most popular Social Media Scheduling tools to the test. Who has what it takes to come out on top? 02/10/2020 update: We’ve since added MeetEdgar to...
