Weetabix that Tweet and why it worked so well - Weetabix, that Tweet, and why it worked so well

Weetabix, that Tweet, and why it worked so well

Just as we thought things couldn't get any weirder, Weetabix's marketing team upped their game. It was a quiet Tuesday evening in February 2021 when we discovered some activity building momentum on Twitter. Weetabix had seemingly lost the plot.  Weetabix usually gets good engagement on their 'normal'...

yellow background with 2021

Marketing Trends To Look Out For in 2021

After the year nobody bargained for, 2021 offers a chance for businesses to be a little less reactive, and a little more planful. Making the right decisions on your marketing from the outset could make all the difference. That’s where this post comes in. These are...

Woman wearing a mask with a laughing mouth printed on it, holding a sign that says 'Best Lockdown Marketing Campaigns'

Best Lockdown Marketing Campaigns

When the COVID-19 lockdown hit, many companies had to change their marketing strategies ASAP. Some fumbled and blundered their way through, whilst others made the best of a difficult situation. Some campaigns made people laugh, others captured the right emotional tone to tug at the heartstrings....

financial help during lockdown - What Financial Help is Available During Lockdown?

What Financial Help is Available During Lockdown?

The COVID-19 lockdown has been a difficult time for many. With businesses forced to shut up shop, or work from home, financial implications are far-reaching. As lockdown starts to ease, companies are cautiously taking steps back to the ‘new normal’, But, whilst being careful with the...

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Digital Marketing Quick Wins

The lockdown, whilst a difficult time for all, may have proven especially difficult for some businesses. In a lot of cases, a lack of customers has meant a lack of reach, which in turn has led to fewer business opportunities. I have had people come up...