Just as we thought things couldn't get any weirder, Weetabix's marketing team upped their game. It was a quiet Tuesday evening in February 2021 when we discovered some activity building momentum on Twitter. Weetabix had seemingly lost the plot. Weetabix usually gets good engagement on their 'normal'...
After the year nobody bargained for, 2021 offers a chance for businesses to be a little less reactive, and a little more planful. Making the right decisions on your marketing from the outset could make all the difference. That’s where this post comes in. These are...
It's Hootsuite Vs Sprout Social Vs Social Report Vs SocialPilot PLUS new challenger MeetEdgar, as we put five of the most popular Social Media Scheduling tools to the test. Who has what it takes to come out on top? 02/10/2020 update: We’ve since added MeetEdgar to...
When the COVID-19 lockdown hit, many companies had to change their marketing strategies ASAP. Some fumbled and blundered their way through, whilst others made the best of a difficult situation. Some campaigns made people laugh, others captured the right emotional tone to tug at the heartstrings....
The COVID-19 lockdown has been a difficult time for many. With businesses forced to shut up shop, or work from home, financial implications are far-reaching. As lockdown starts to ease, companies are cautiously taking steps back to the ‘new normal’, But, whilst being careful with the...
The lockdown, whilst a difficult time for all, may have proven especially difficult for some businesses. In a lot of cases, a lack of customers has meant a lack of reach, which in turn has led to fewer business opportunities. I have had people come up...
Since the lockdown started back in March, there has been an abundance of help and support offered by many different industries and companies. With digital marketing becoming more and more important as companies adapt to the 'new normal', what help is out there to aid...
The success (or failure) of a marketing campaign depends on how well it is received by its target audience. Sometimes, a campaign hits the sweet spot and becomes a success. At other times… Ummm… not so much. Here are some of the hits and misses of the...
I am sure you’ll agree that finding customers (and retaining them) can be quite difficult, not to mention HOW to get them to convert! In this blog, I will talk about how to use customer psychology in digital marketing to create happy and productive customers. But: Before we...
We all know that we’re in uncertain times. With the B-word on everyone's lips, uncertainty can make people cautious, especially when it comes to their business strategy. However, a report by Statista said that UK Digital ad spending is expected to increase even further to roughly...
