The success (or failure) of a marketing campaign depends on how well it is received by its target audience. Sometimes, a campaign hits the sweet spot and becomes a success. At other times… Ummm… not so much. Here are some of the hits and misses of the...
I am sure you’ll agree that finding customers (and retaining them) can be quite difficult, not to mention HOW to get them to convert! In this blog, I will talk about how to use customer psychology in digital marketing to create happy and productive customers. But: Before we...
We all know that we’re in uncertain times. With the B-word on everyone's lips, uncertainty can make people cautious, especially when it comes to their business strategy. However, a report by Statista said that UK Digital ad spending is expected to increase even further to roughly...
We're super chuffed to announce our client's vehicle leasing offering has been nominated for a Stadium Business Award, in the Sponsorship, Sales and Marketing Award category! SoccerLease, supported by international fleet management and vehicle leasing specialist SG Fleet UK, was the brainchild of Commercial Director Chris Salmon,...
I was excited to help launch the first South Coast Marketing Professionals event with Emily Digweed from Fortifi and Kerri L Watt (Rising Tide Media). If you didn't make it, or don't know what all the fuss is about, you can catch up with my last blog here. It...
South Coast Marketing Professionals UK has been created to help you meet other marketers from across the south coast to share industry knowledge and build lasting relationships. The events are all about networking; it’s not about selling your products or services - unlike so many...
In the wonderful world of digital marketing and content promotion, there’s so much for you to see, interact with and share. Your audience is out there and they’re waiting to hear from you. But if you’re trying to manage your business’s social media or you’re struggling...
General Data Protection Regulation (GDPR) is set to impact companies of all shapes and sizes. Come May 25th 2018, new regulation changes will change the way that personal data is collected and stored across UK. That’s why this month we’ve created a short guide of our...
Now the festive season is officially upon us, we thought this month would be prime time to spread some festive cheer. So, leading on from our Top 5 Marketing Fails of 2017 (so far), we’ve created a slightly different list...
2017 has been a year of great gains and gigantic fails, and that’s not least in the world of advertising. Leading on from the success of our 2016 Marketing Fails last year, we’ve decided to bring together another list of campaigns that really should have...
