When the COVID-19 lockdown hit, many companies had to change their marketing strategies ASAP. Some fumbled and blundered their way through, whilst others made the best of a difficult situation. Some campaigns made people laugh, others captured the right emotional tone to tug at the heartstrings....
The COVID-19 lockdown has been a difficult time for many. With businesses forced to shut up shop, or work from home, financial implications are far-reaching. As lockdown starts to ease, companies are cautiously taking steps back to the ‘new normal’, But, whilst being careful with the...
The lockdown, whilst a difficult time for all, may have proven especially difficult for some businesses. In a lot of cases, a lack of customers has meant a lack of reach, which in turn has led to fewer business opportunities. I have had people come up...
Since the lockdown started back in March, there has been an abundance of help and support offered by many different industries and companies. With digital marketing becoming more and more important as companies adapt to the 'new normal', what help is out there to aid...
The success (or failure) of a marketing campaign depends on how well it is received by its target audience. Sometimes, a campaign hits the sweet spot and becomes a success. At other times… Ummm… not so much. Here are some of the hits and misses of the...
I am sure you’ll agree that finding customers (and retaining them) can be quite difficult, not to mention HOW to get them to convert! In this blog, I will talk about how to use customer psychology in digital marketing to create happy and productive customers. But: Before we...
We all know that we’re in uncertain times. With the B-word on everyone's lips, uncertainty can make people cautious, especially when it comes to their business strategy. However, a report by Statista said that UK Digital ad spending is expected to increase even further to roughly...
We're super chuffed to announce our client's vehicle leasing offering has been nominated for a Stadium Business Award, in the Sponsorship, Sales and Marketing Award category! SoccerLease, supported by international fleet management and vehicle leasing specialist SG Fleet UK, was the brainchild of Commercial Director Chris Salmon,...
I was excited to help launch the first South Coast Marketing Professionals event with Emily Digweed from Fortifi and Kerri L Watt (Rising Tide Media). If you didn't make it, or don't know what all the fuss is about, you can catch up with my last blog here. It...
South Coast Marketing Professionals UK has been created to help you meet other marketers from across the south coast to share industry knowledge and build lasting relationships. The events are all about networking; it’s not about selling your products or services - unlike so many...