Last year New York Magazine’s John Herrman crowned TikTok the King of Social Media, claiming that the previous five years of social media have been a ‘race to see who can copy TikTok the fastest and with the least dignity.’ As a result, Instagram, YouTube
The 8th of March will see all of us joining in the celebration of International Women’s Day, where all around the world, people come together to raise awareness about discrimination against women while commending great female achievements. So, with that in mind, I thought
It’s often said that a picture speaks a thousand words, and this is no truer than in marketing. Top-quality visuals are a vital element of effective digital marketing. Images are used throughout websites, social media outlets and many other marketing aspects. Often, they’re the primary
In November, the global population surpassed 8 billion, a momentous milestone in human history. But not only is the world more populous than ever, but it’s also more connected. With 4.74 billion people estimated to have access to a social media account, 59.3% of the
Copy AI, or artificial intelligence for writing, has become an increasingly popular technology in recent years. It uses advanced algorithms to generate written content that is often indistinguishable from content written by a human. In this article, we will explore the advantages and disadvantages
Whether you’re a sole trader, a small business or a large corporation, there are some key questions you need to be asking yourself. Are you aware of your customer’s needs? Do you think customers trust your products and services? When was the
We’ve seen a great variety of marketing campaigns this year. Some have been fun and wacky, others motivational and inspiring, while yet more have been poignant and timely reminders of the change that a well-placed advertising push can achieve. So, as the year draws
Online retailing is expanding rapidly, with around 30% of the retail market now located on the net. Traders that don’t engage with the benefits of selling online might experience a downturn in business as customers persist with their migration to online shopping. It can
If you aren’t an expert marketer with a wide variety of skills, you might find the act of marketing your business’s products and services can turn into a full-time job in its own right; one that gets in the way of you doing the daily
In the modern connected world, the importance of having a good website cannot be overstated. Here, we delve into exactly why having a good website is important. Why is it important to have a website? The benefits of having a good website
