Having a beautiful website, a successful marketing strategy, and great copy is all well and good, but if people can’t identify your brand at first glance, then your business may not be reaching its true potential. Your business logo is the first thing people see when...
Web design trends change all of the time. What can feel fresh and modern at one point can look dated and bland just a few years later. Keeping on top of your website is crucial to any business, and taking inspiration from modern web design...
Advancements in technology constantly affect the way that users interact with brands online. As a business, it's crucial that your website has a responsive design. Consumers are using mobile devices for day-to-day browsing, and search engines are now using "mobile friendliness" as a ranking factor. Still not...
Choosing a typeface can be a difficult task and it’s not often a decision to be made quickly. There are many factors that you need to take into account, including legibility and it’s important that you choose the appropriate typeface for your brand for both print and...
Your logo is the core image of your business. It not only represents your company, but you, your vision and your services. Logos are designed for people to recognise straight away; if they don’t take a second glance then you might want to get back...