211 - How to Create Content Guaranteed to Engage

How to Create Content Guaranteed to Engage

Marketing your business online is a great way to increase sales. There are loads of avenues to explore in the digital marketing world and the majority of them are free, so why not take full advantage!? Content marketing is quickly becoming one of the most important...

93 - Good headlines and why this one is rubbish

Good headlines and why this one is rubbish

This is the first of a series of posts where we will look at how everything you write can gain an increased return on investment (of time and/or money) when you improve certain elements of the copy. We will cover the headline, the call to action,...

76 - Email Campaigns & Electronic Mail – Hints & Tips

Email Campaigns & Electronic Mail – Hints & Tips

Sending electronic mail (e-shots, mailers etc) to your clients and prospects is an effective, affordable way of raising brand awareness, promoting your business as a professional organisation and advertising your services, events or offers. It’s simple to achieve, almost cost neutral, but very easy to get...

36 - Top Copywriting Tips For Business

Top Copywriting Tips For Business

IT’S EASY TO WRITE… RIGHT?  True enough, anyone can commit some text to paper or screen, but the question is: was the message communicated effectively? Writing for business seems straightforward enough on the surface, but being able to objectively portray the products and services you deal with...