top tips wooden background copywriting

50 Top Tips to Improve your Copywriting

Copywriters are a mysterious type because not everybody knows they’re there. They work in the background, they (mostly) keep to themselves and they understand that words make the digital world go round. If you’re starting out as a beginner copywriter, it can be daunting. So we’ve...

How to create a reader profile

How to Create a Reader Profile

Creating a reader profile is crucial when writing for an online audience, especially when you're just starting out. Even before you begin, having a reader profile in place ensures your content is targeted to the right people, maximising interact and audience engagement. Yes, it can seem...

How to Write a Call to Action

How to write a Call to Action

Buy this product. Read this blog post. RT [Retweet] for the chance to win. These are what we call a Call to Action. You can’t get away from messages like these. The easiest way to describe a Call to Action is a phrase that encourages your...

315 - Easy ways to Improve your Self-Editing

Easy ways to Improve your Self-Editing

Whether you’re the token writer among the office and your friends, or you’re a professional who offers editing services, there’s always room for improvement. I spend a lot of my time editing (sometimes longer than writing), so I’m always practising and improving my skill. It’s important...

310 - How To Battle Through Your Writer's Block

How To Battle Through Your Writer’s Block

Well hello, writer’s block, how lovely to see you again… said, no writer EVER. Have you been hopelessly staring at your screen for which seems like an eternity? Is your blank Word document glaring straight back at you? Hoping that you look up and words will...

306 1 - Do you want to nail your social media writing?

Do you want to nail your social media writing?

With the emphasis on social media today, most businesses know the importance of implementing the appropriate platforms for their business. This is a great step, but the next thing to get your head around is writing the social content. It may seem straightforward, but it’s actually more...

276 - Boosted Blog Posts for Increased Traffic

Boosted Blog Posts for Increased Traffic

We all know (or should by now!) that well written Search Engine Optimisation (SEO) content helps drive traffic to websites. Spending time researching and writing the content, ensuring it is optimised with relevant keywords, and making it live is just the beginning. You need to think about...

266 - Top tips for content marketing in 2015

Top tips for content marketing in 2015

Content marketing is a great way to show the world what your business is about and what services or products you can offer people. Content marketing has evolved over the last few years to include a wider range of online techniques to help boost your...