Copy AI, or artificial intelligence for writing, has become an increasingly popular technology in recent years. It uses advanced algorithms to generate written content that is often indistinguishable from content written by a human. In this article, we will explore the advantages and disadvantages of using...
SEO content writing in 2020 is going to be more user-friendly and intent-driven. It needs to be written for people – content with a purpose. Why? Here are the reasons. What Are the Factors That Affect Google Rankings (and SEO Content Writing)? While there are hundreds of factors that may...
Copywriters are a mysterious type because not everybody knows they’re there. They work in the background, they (mostly) keep to themselves and they understand that words make the digital world go round. If you’re starting out as a beginner copywriter, it can be daunting. So we’ve...
Creating a reader profile is crucial when writing for an online audience, especially when you're just starting out. Even before you begin, having a reader profile in place ensures your content is targeted to the right people, maximising interact and audience engagement. Yes, it can seem...
Buy this product. Read this blog post. RT [Retweet] for the chance to win. These are what we call a Call to Action. You can’t get away from messages like these. The easiest way to describe a Call to Action is a phrase that encourages your...
Ensuring you engage readers who visit your website on all devices is important. Here’s how we recommend you do it…....
Whether you’re the token writer among the office and your friends, or you’re a professional who offers editing services, there’s always room for improvement. I spend a lot of my time editing (sometimes longer than writing), so I’m always practising and improving my skill. It’s important...
Well hello, writer’s block, how lovely to see you again… said, no writer EVER. Have you been hopelessly staring at your screen for which seems like an eternity? Is your blank Word document glaring straight back at you? Hoping that you look up and words will...
With the emphasis on social media today, most businesses know the importance of implementing the appropriate platforms for their business. This is a great step, but the next thing to get your head around is writing the social content. It may seem straightforward, but it’s actually more...
Google has made a pretty dramatic change to the way it displays In-Depth articles in its Search Engine Results Pages (SERPs). Historically, Google has always segmented them with a Section Title and displayed an Image Snippet for each result, which made them stand out on...
