Whether you’re a sole trader, a small business or a large corporation, there are some key questions you need to be asking yourself. Are you aware of your customer’s needs? Do you think customers trust your products and services? When was the last time you checked? Are your complaints...
Online retailing is expanding rapidly, with around 30% of the retail market now located on the net. Traders that don’t engage with the benefits of selling online might experience a downturn in business as customers persist with their migration to online shopping. It can be challenging...
If you aren’t an expert marketer with a wide variety of skills, you might find the act of marketing your business’s products and services can turn into a full-time job in its own right; one that gets in the way of you doing the daily...
In the modern connected world, the importance of having a good website cannot be overstated. Here, we delve into exactly why having a good website is important. Why is it important to have a website? The benefits of having a good website are many – and the drawbacks...
Universal Analytics is going away and being replaced by Google Analytics 4 (GA4), with the final shutoff on the old software suite happening 1st July 2023. If you’re still using Universal Analytics, we’d advise that you make the switch to Google Analytics 4 as soon...
Anyone who ever told you that practice makes perfect got it flat-out wrong. Practice makes permanent. Think about it: if you started off doing something that was at best only moderately effective, you’ll likely get really, really good at doing it that way… to average results. That’s...
After the year nobody bargained for, 2021 offers a chance for businesses to be a little less reactive, and a little more planful. Making the right decisions on your marketing from the outset could make all the difference. That’s where this post comes in. These are...
Seen the Core Web Vitals report in your Google Search Console recently but not had a chance to explore it? Here, we explain exactly what it is, and why, from a Search Engine Optimisation (SEO) perspective, it’s crucially important to the future of your website...
Well, I think we’d all rather see the back of 2020. I know I would!Despite the pandemic, we’ve managed to successfully carry on with business as usual from home, making sure our employees and clients remain safe during a very challenging time for us all.We’d...
The COVID-19 lockdown has been a difficult time for many. With businesses forced to shut up shop, or work from home, financial implications are far-reaching. As lockdown starts to ease, companies are cautiously taking steps back to the ‘new normal’, But, whilst being careful with the...
