A branding tag that reads 'local'

Why You Should Infuse Your Brand with Local Flavour

It’s no secret that we live in a hyperconnected world. Consumers have access to thousands of brands and products all over the globe. This abundance of choice means that standing out from the crowd can be increasingly difficult for businesses. However, one powerful strategy that’s proven...

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Mastering Brand Archetypes

In the dynamic world of branding, defining your business’s personality can often feel a bit labyrinthian. One tool that can help light the way is the concept of brand archetypes. These are essentially universal symbols and narratives that have been ingrained in our collective unconscious over...

A team of creatives designing a great logo

What Makes A Great Logo?

 Having a beautiful website, a successful marketing strategy, and great copy is all well and good, but if people can’t identify your brand at first glance, then your business may not be reaching its true potential. Your business logo is the first thing people see when...

selection of lightbulbs with filaments showing marketing terms like 'brand' and 'marketing'

Why it’s Important to Market Your Business

Whether you’re a sole trader, a small business or a large corporation, there are some key questions you need to be asking yourself. Are you aware of your customer’s needs? Do you think customers trust your products and services? When was the last time you checked? Are your complaints...

People sitting around a table with a spider diagram reading 'marketing' .'

Our Favourite Marketing Campaigns of 2022

We’ve seen a great variety of marketing campaigns this year. Some have been fun and wacky, others motivational and inspiring, while yet more have been poignant and timely reminders of the change that a well-placed advertising push can achieve. So, as the year draws to a...

A schematic of a website laid out on a table

Why You Need a Good Website

In the modern connected world, the importance of having a good website cannot be overstated. Here, we delve into exactly why having a good website is important.  Why is it important to have a website?  The benefits of having a good website are many – and the drawbacks...

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Get Ready for Google Analytics 4

Universal Analytics is going away and being replaced by Google Analytics 4 (GA4), with the final shutoff on the old software suite happening 1st July 2023. If you’re still using Universal Analytics, we’d advise that you make the switch to Google Analytics 4 as soon...

establish-trust-website

7 proven ways to establish trust on your website

The Internet can be a large, unsafe place for users in the modern world. With so many reports of cyber-attacks and data breaches, it’s no wonder that users are constantly assessing the trustworthiness of websites and companies. As a web designer or marketer, it’s important that...

Coco Cola logo - The Importance of Brand Consistency

The Importance of Brand Consistency

Does your brand feel a bit ‘all over the place’?  Your brand is how your clients perceive your company, making sure it’s consistent is key. This can define the difference between an OK brand and a great one. Branding reflects what prospective customers will think when they...