establish-trust-website

7 proven ways to establish trust on your website

The Internet can be a large, unsafe place for users in the modern world. With so many reports of cyber-attacks and data breaches, it’s no wonder that users are constantly assessing the trustworthiness of websites and companies. As a web designer or marketer, it’s important that...

The Importance of Brand Consistency

Does your brand feel a bit ‘all over the place’?  Your brand is how your clients perceive your company, making sure it’s consistent is key. This can define the difference between an OK brand and a great one. Branding reflects what prospective customers will think when they...

10 Solid Typography Commandments

Typography is the style and appearance of printed matter and the art of arranging type. It’s everywhere and you may not consciously realise, but it has a huge impact on what and how we buy. It can make or break a design and ultimately effects...

5 Branding Tips for Small Businesses

Your brand isn’t just your name or a logo, it represents your values, your services and your vision. If anything, as a small company, you need to ensure that you build a strong brand foundation that you can continue to develop. These top tips identify...

Colours for branding and design

Choosing colours to represent your business can be tricky. Colours have a lot of different meanings and depending on the message you are trying to convey will depend on what colours you go for. You’ll be surprised by how colours influence the human mind and how...

Portsmouth City of Football

This year, Sport England are going to appoint one city in the UK as the first ever City of Football. This prestigious accolade brings with it £1.6 million of National Lottery Funding which will be invested in the winning city to allow them to run...