Having a beautiful website, a successful marketing strategy, and great copy is all well and good, but if people can’t identify your brand at first glance, then your business may not be reaching its true potential. Your business logo is the first thing people see when...
Whether you’re a sole trader, a small business or a large corporation, there are some key questions you need to be asking yourself. Are you aware of your customer’s needs? Do you think customers trust your products and services? When was the last time you checked? Are your complaints...
We’ve seen a great variety of marketing campaigns this year. Some have been fun and wacky, others motivational and inspiring, while yet more have been poignant and timely reminders of the change that a well-placed advertising push can achieve. So, as the year draws to a...
In the modern connected world, the importance of having a good website cannot be overstated. Here, we delve into exactly why having a good website is important. Why is it important to have a website? The benefits of having a good website are many – and the drawbacks...
Universal Analytics is going away and being replaced by Google Analytics 4 (GA4), with the final shutoff on the old software suite happening 1st July 2023. If you’re still using Universal Analytics, we’d advise that you make the switch to Google Analytics 4 as soon...
Anyone who ever told you that practice makes perfect got it flat-out wrong. Practice makes permanent. Think about it: if you started off doing something that was at best only moderately effective, you’ll likely get really, really good at doing it that way… to average results. That’s...
The Internet can be a large, unsafe place for users in the modern world. With so many reports of cyber-attacks and data breaches, it’s no wonder that users are constantly assessing the trustworthiness of websites and companies. As a web designer or marketer, it’s important that...
Does your brand feel a bit ‘all over the place’? Your brand is how your clients perceive your company, making sure it’s consistent is key. This can define the difference between an OK brand and a great one. Branding reflects what prospective customers will think when they...
Typography is the style and appearance of printed matter and the art of arranging type. It’s everywhere and you may not consciously realise, but it has a huge impact on what and how we buy. It can make or break a design and ultimately effects...
Your brand isn’t just your name or a logo, it represents your values, your services and your vision. If anything, as a small company, you need to ensure that you build a strong brand foundation that you can continue to develop. These top tips identify...
