Keywords, backlinks, and page rankings have been the familiar markers of search engine marketing for years. But that balance might be changing somewhat as Apple are reportedly working on their own AI-driven search engine. This is a real shift that might redefine the future of
If you’re hoping that AI can swoop in, whip up a shiny new site, and magically understand your audience, then you’re in for a nasty shock. Sure, AI tools are fast and sometimes clever, but they can’t feel the vibe of your business or navigate
When the calendar flips, shoppers shift into bargain mode. The brands are lining up to get in front of them, and Black Friday PPC is one of the fastest ways to do it. The challenge is pretty simple: will your ads be the ones shoppers
Your site has worked hard all year. It doesn’t call sick or moan, and hopefully it doesn’t crash on you too often (if it does, maybe a new site is in order?). A website audit is one of the best ways to show your beloved
UX design is the difference between a site that people tolerate and a site that people trust. It’s the main driver in shaping how quickly visitors find what they came for and how confident they feel in your ability to deliver it. It also impacts
Right now, AI is probably poking around your site and sizing it up. Tools like ChatGPT search are flipping the script on how people find answers online. Smart assistants are doing a lot of the heavy lifting these days, so if your site isn’t speaking
Your site has about seven seconds to make an impression. That’s not seconds to impress, it’s seven seconds to load, be understood, and feel usable. If your site doesn’t pass that site speed test, it can cost you big time. People are impatient. Blame broadband,
If your SEO strategy’s a set-it-and-forget-it job, we’ve got bad news. It’s not working. SEO isn’t a box to tick once a quarter or something to dust off after a traffic dip. You’ve got to see it as an ongoing process. So, if you want
It’s almost summer, and while the British weather might be indecisive, your SEO strategy shouldn’t be. While the rest of the country’s busy Googling “beer gardens near me” and “how to BBQ halloumi” (why does it always stick?), there’s a golden opportunity sitting under your
