In the world of social media marketing, the age-old question persists: what is the most engaging content to prioritise on social media? As businesses and brands, we are constantly striving to strike the perfect balance in our content strategy. We want to educate our audience...
Have you ever walked into your favourite coffee shop and, before you even reach the counter, the barista starts putting together your usual order? If so, how amazing did that feel? Well, that level of personal attention is precisely what personalised marketing tries to replicate...
In the age of social media and digital advertising, a question that often surfaces for businesses is, ‘Why use video marketing?’ The answer is pretty simple but profound. Video marketing has emerged as a powerful weapon in digital marketers' arsenal, revolutionising how businesses communicate their...
Marketing has evolved beyond traditional billboards and radio spots to sophisticated online campaigns that reach consumers directly on their devices. But this new frontier isn't just about flashy ads and clever social media posts. There's a crucial component that's becoming more important than ever -...
Have you ever wondered how to outshine your competitors? Enter integrated marketing! But what is integrated marketing? Simply put, it’s a transformative approach that synchronises all aspects of marketing communication, such as advertising, sales promotion, public relations, direct marketing, and social media. This ensures consistent messaging across...
Social media has become an integral part of most facets of our lives. From keeping in touch with friends and family to promoting businesses and running marketing campaigns, it’s not commonplace for us to share information about ourselves. It’s also a primary access point for...
This month sees us celebrate authors, poets, scriptwriters, journalists and, of course, copywriters with National Writing Day. It provides a wonderful opportunity to celebrate the reasons why people write, as well as inspire people of all ages and backgrounds to pick up their pens, pencils...
In the past, inclusive marketing was rarely a priority for businesses as part of their marketing plan. Now, consumers' expectations and desires have changed, leading to a demand for brands to demonstrate a commitment to justice, equity, and an awareness of progressive identity. In today's blog...
It’s no secret that most businesses use online resources to advance their marketing strategies. Whether you’re selling a product or a service or have an information-based website, the best way to get noticed is to use your online platform to reach more people than offline...
Last year New York Magazine’s John Herrman crowned TikTok the King of Social Media, claiming that the previous five years of social media have been a ‘race to see who can copy TikTok the fastest and with the least dignity.’ As a result, Instagram, YouTube...
