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International Joke Day: Does Funny Marketing Work?

In the UK, humour is a big part of our national identity. From bizarre surrealism to cutting satire, it’s been a constant vein in our cultural story for centuries. It’s no surprise, then, that comedy can also be a really powerful tool in marketing. As...

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8 Reasons Why You Shouldn’t Skimp on Your Marketing

When some businesses encounter challenges, they might consider marketing a ‘luxury,’ but savvy companies know better. By maintaining your marketing business, you ensure continued visibility, customer engagement, and competitive advantage, which are all vital for long-term success. So, while taking a slice out of your marketing...

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The Weird World of Colour Psychology in Marketing

For many marketers and business owners, the power of colour psychology might seem like a mystery. While it’s common knowledge that certain colours elicit specific feelings, this might not be something you’ve ever considered deploying as a marketing tool. Here, we’re going to unpack the complexities...

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Narrative Marketing: How to Craft Stories that Engage

In the modern landscape of clickbait and fleeting digital footprints, marketing strategies have morphed into something that transcends the banner ads and product placements of yesteryear. Narrative marketing is a compelling fusion of classic storytelling and cutting-edge digital platforms that captivates, resonates, and converts. For today's...

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Mastering Brand Archetypes

In the dynamic world of branding, defining your business’s personality can often feel a bit labyrinthian. One tool that can help light the way is the concept of brand archetypes. These are essentially universal symbols and narratives that have been ingrained in our collective unconscious over...

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How to Unleash Your Marketing Mojo in a Recession

Navigating the choppy waters of an economic downturn can be a daunting task for some. But these challenging times can actually be a golden opportunity! Marketing in a recession can actually be your golden ticket to gaining market share, strengthening your brand, and building long-lasting...

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Why Seasonal Marketing is Worth it

As the world continues to evolve and consumer behaviour shifts with each passing season, business must align their marketing plans accordingly. Seasonal marketing is a strategic approach that can massively influence your brand’s success both during the season itself and throughout the year. At its core,...

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Reviving Lost Sales: What’s the Deal with Abandoned Cart Emails?

In the world of e-commerce, a phenomenon known as "cart abandonment" often leaves businesses grappling with lost sales. It means a shopper has visited your online shop and filled their cart but vanished before making a purchase, leaving behind a cart-load of missed potential. This is...

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The Digital Marketing Formula

It’s impossible to overstate the importance of understanding the digital marketing formula. Digital marketing is an essential tool for almost every business in the modern age, and wrapping your head around how that machine operates can be the difference between those businesses that make it...