In the modern connected world, the importance of having a good website cannot be overstated.   Here, we delve into exactly why having a good website is important.   Why i...

In the age of social media and digital advertising, a question that often surfaces for businesses is, ‘Why use video marketing?’ The answer is pretty simple but profoun...

Marketing has evolved beyond traditional billboards and radio spots to sophisticated online campaigns that reach consumers directly on their devices. But this new frontier isn&rsqu...

Whether you’re a sole trader, a small business or a large corporation, there are some key questions you need to be asking yourself.   Are you aware of your customer&rsqu...

Anyone who ever told you that practice makes perfect got it flat-out wrong. Practice makes permanent.   Think about it: if you started off doing something that was at best onl...

  Having a beautiful website, a successful marketing strategy, and great copy is all well and good, but if people can’t identify your brand at first glance, then your bu...

From asking Alexa to play your favourite song to requesting Google Assistant for the day’s weather – voice search is no longer a novelty but a part of our daily lives. ...

Search engine giant Google recently revealed that they are working on a new innovation under the code name “Magi.” The aim is purportedly to remain competitive in the s...