Nexus

Nexus are the UK's leading provider of vehicle rental supply, management and systems to businesses and the public sector.

The company stated they required a brand that would set them apart from their competitors. To achieve this, One2create researched what was already in existence in the marketplace and developed something totally unique.

We settled on a brand concept based around 'New Thinking'.

Going back through history to look at inspirational figures who had shaped our perception of the world today — Leonardo Da Vinci, Albert Einstein, Benjamin Franklin, Christopher Columbus and Sir Isaac Newton — we met their requirements and created a new brand ideal that set Nexus apart and directly met its needs.

As a direct result of the concept, Nexus requisitioned us to produce a set of posters and also distribute an online marketing campaign.