One2create developed Grey Matters in Q1 2009 - a comprehensive, one-stop shop solution that enables employers, in the event of a crash involving an own-car driver on business, to prove they have implemented health and safety measures in accordance with the law and recommended best practice.
One2create has been involved in Grey Matters since November 2007, when we helped in the initial discovery phase of the project. The many changes that have taken place since then have led to a product that brings Inchcape Fleet Solutions ahead of its competitors in this field.
The marketing of Grey Matters commenced in April of last year. From logo & literature design to the development of this truly individual product offering, One2create were integral to the success of the product.
In order to promote the product via our “educate, don’t dictate” rule, we worked with Inchcape Fleet Solutions to organise seminars throughout the country. This involved working together to produce presentations and literature to complement all of the events.
Involving Key Note speakers, all attendees were engaged before arrival - facilitated by chauffer driven transfers and luxury dining, including attending the Krug Room in London.
Following these seminars, we conducted surveys that provided very positive responses, both of the product offering and information delivery.
To date, the Account Management has access to a variety of sales materials, including product and information sheets, Press Releases, Editorial copy and POS materials - via an online marketing site available online 24/7 for their use.