It appears that something major is going on with the Google Algorithm, although Google are yet to confirm if it’s a Penguin or Panda update.

SEO chatter started up earlier this week that people were seeing keyword rankings going into flux. Also, MozCast is currently sitting at 90, which is the highest it’s been this year!

It’s not unusual for Google to stay silent during an algo update. In fact, it is often the case that a couple of weeks have gone by the time Google fesses up to a change in its algorithm. We will keep our eye on things here and report back once we know more!